My previous post shared a creative Sony Ericsson video that used a combination of YouTube, Facebook and email to spread the news about one of their latest mobile devices. I was struck by the campaign’s use of YouTube…videos custom created based on a few details filled out in a form and posted to YouTube.
A friend recently sent me another video that uses similar technology, this one by the Democratic political group, MoveOn.org. Now, while I typically won’t talk politics on this blog, in this case, I really want to point out an extremely creative and innovative way that these on-the-fly YouTube video creations are being used.
Here is the video, designed to make sure that Obama voters are not just sitting on the couch come election day. The website has a generic, news-seeming name, CNNBC, so that it isn’t immediately apparent that this isn’t real news.
At the end of the video users can send to all their friends, merely by filling in their full name and email address. The friend will receive a link to the video, which probably could use some work to not look like spam, saying, “You’re in this video.”
A little searching shows that not many of these types of personalized video campaigns are yet in circulation. A&E claims the first use on their promotion of season 3 of Criss Angel’s Mindfreak.
We’re on the edge of a new video phenomenon, I predict. Expect to see many many more of these types of video campaigns finding their way into your inbox, your Facebook, your MySpace and other social networks.
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