To follow up on my last post, I wanted to make sure you all had a chance to check out the amazing scorecard that Pete Quily created to show how the candidates differed when it came to social media and search engine results on the Web.
While the specific breakdowns are definitely worth a look, I found the overall conclusion to be particularly interesting:
Overall Barack Obama’s campaign has
- a larger, more comprehensive presence
- more followers or subscribers on the social media websites
- more interaction with those followers
- much greater results in search engines
This is in spite of John McCain being a big political celebrity FAR longer than Barack Obama was. John McCain was first elected to congress in 1982, and even before McCain ran in 2008, other than George Bush, McCain was probably the best known, most interviewed, and most written about Republican politician. That’s why I laughed when I saw McCain’s celebrity ad about Obama, look at how many mention’s John McCain has in the Internet Movie Database, like Bill Clinton, he was jealous because he was no longer the biggest political celebrity in Washington.
Outside of Illinois, Barack Obama was largely unknown until he gave his famous keynote speech at the democratic convention in 2004. So 26 years of exposure vs 4 years and yet Obama still massively dominated the online landscape.
Clear evidence that social media can be one of the best tools around when it comes to building brand.
Give the whole scorecard a read…its an eyeopener.
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